Archive of all The Big Interview articles
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Big Interviews
James Averdieck on his new cookie dough dessert brand Spooners
James Averdieck made pots of money from Gü and The Coconut Collab. Now he’s trying his luck again with a new cookie dough dessert brand
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Big Interviews
How Amit Chitnis helped Ocado Retail rediscover its mojo
Amit Chitnis sees Ocado as the future of grocery retail. But first, the new chief commercial officer needed to focus firmly on present day challenges
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Big Interviews
How Hip Pop’s founders are bringing northern spirit to soft drinks
Born-and-bred Mancunian Kenny Goodman and ‘pink rose’ Emma Thackray on channelling ‘the essence of Manchester’ to build their functional soft drinks challenger
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Big Interviews
Isaac Fisher: the Pukka CEO with ‘orange optimism’
The orange on Pukka packs stands for a bright future, insists new boss Isaac Fisher, who aims to overtake Ginsters through sport and playful NPD
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Big Interviews
The people’s CEO: how Simon Roberts changed Sainsbury’s culture
The Sainsbury’s CEO is winning with a strategy that has prioritised people as much as food
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Big Interviews
Kitwave CEO Ben Maxted on ‘can-do’ mentality and growth strategy
Kitwave’s boss on the wholesaler’s successful acquisitions strategy, from not buying turnarounds to the secret ingredients of being a good custodian
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Big Interviews
The Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Big Interviews
Meet the cousins behind the revival of British Corner Shop
‘Slow and steady wins the race’ is the mantra of the BCS’s new owners. So how will they revive the beloved, yet troubled, online grocer?
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Big Interviews
Edgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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Big Interviews
Mike Callachan on Snappy Shopper: the saviour of independents?
As rival quick-commerce players go under, Snappy Shopper’s focus on independent grocery retailers is working well… for both parties
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Big Interviews
Chris Packham on taking his environmental crusade into grocery
The TV presenter has little time for the NFU and is also targeting the ‘catastrophic’ salmon fishing industry. But he believes a new rice brand can help make a difference
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Big Interviews
Kaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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Big Interviews
Gousto’s Shaun Pearce on taking recipe boxes mainstream
Gousto’s chief technology officer talks customer-led innovation, a more flexible offer and ‘hacking around and discovering things’
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Big Interviews
Vegan Food Group’s founders on building ‘the vegan Unilever’
VFG has come a long way since serving up vegan fried chicken from a York restaurant. It’s now on the acquisition trail and fighting the UPF narrative
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Big Interviews
Tony’s supply chain guru on changing chocolate sourcing for good
To fight child exploitation, Tony’s Chocolonely open chain lead Joke Aerts wants to apply its five sourcing principles at scale. How is she going about the task?
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Big Interviews
Nathalie Roos: the CEO making black tea cool again
The newly revamped PG Tips has netted praise from Dua Lipa. For Lipton Teas & Infusions’ CEO, it’s all part of adding value back into black tea
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Big Interviews
Merchant Gourmet’s Richard Peake on plant-based’s bright future
The UPF backlash has fuelled demand for less ‘complicated’ ingredients, says Merchant Gourmet’s MD. He’s now innovating to capture that market
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Big Interviews
Peter Batt on driving the ‘Co-op and Nisa success story’
The ‘customer-obsessed’ Nisa MD is looking to build on its Co-op partnership, boost retailer loyalty and extend its omnichannel proposition. What’s first?
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Big Interviews
The evolution of Just Eat beyond food: Insights from MD Claire Pointon
Having helped it smash its grocery targets, Just Eat UK MD Claire Pointon is looking to take the ‘fun, youthful’ brand further into non-food categories
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Big Interviews
Sported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results